I. Q. Zoo
380 Whittington Avenue
Hot Springs, Arkansas
The performing animals at I.Q. Zoo are the result of something new in animal training. They have been trained by animal psychologist Keller Breland of Hot Springs, Arkansas. These animals learn by the reward system. No punishment is used. Once trained, they will not forget and will perform automatically for any one. The I.Q. Zoo animals are nationally famous. They have been featured on television and in Life, Collier's, Popular Mechanics and other national magazines.
Copyright, Keller Breland, 1955.